As partnerships teams plan for 2026, many are navigating shifting categories, changing expectations, and fewer obvious playbooks.
Join us for Partnerships in 2026: New Dealflow, Categories & Playbooks in Sports, Media & Entertainment - a virtual conversation on Wednesday, Jan 14th from 3-4pm ET.
This panel is designed to create a space to step back, exchange perspectives, and talk through what leaders are paying attention to as the landscape continues to evolve.
What to expect:
A live discussion around how partnerships are evolving across sports, media, and entertainment in 2026 and beyond
A brief overview of Arena’s Partnerships Cohort, including how it works and the application process
Speakers:
Brynn Sussman, Director of Entertainment Partnerships (Celebrity & Music) at NHL
Sean Bulvanoski, Sr. Partnerships Leader in Sports Media
Adriene Bueno, Co-Founder & Chief Growth Officer at Arena - Past experience at NBA, EA, and LinkedIn
This session will be most relevant for:
Partnerships, sponsorships, BD, or sales professionals working in sports, media, or entertainment
Industry leaders and decision-makers
Professionals thinking ahead about partnerships strategy, not just current execution
Space is limited. Register today to secure your spot.
See you there,
Arena Founders | Parul Khosla, Adriene Bueno & Olivia Schwartz



