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As partnerships teams plan for 2026, many are navigating shifting categories, changing expectations, and fewer obvious playbooks.

Join us for Partnerships in 2026: New Dealflow, Categories & Playbooks in Sports, Media & Entertainment - a virtual conversation on Wednesday, Jan 14th from 3-4pm ET.

​This panel is designed to create a space to step back, exchange perspectives, and talk through what leaders are paying attention to as the landscape continues to evolve.

What to expect:

  • ​A live discussion around how partnerships are evolving across sports, media, and entertainment in 2026 and beyond

  • ​A brief overview of Arena’s Partnerships Cohort, including how it works and the application process

Speakers:

  • Brynn Sussman, Director of Entertainment Partnerships (Celebrity & Music) at NHL

  • ​Sean Bulvanoski, Sr. Partnerships Leader in Sports Media

  • ​Adriene Bueno, Co-Founder & Chief Growth Officer at Arena - Past experience at NBA, EA, and LinkedIn

This session will be most relevant for:

  • ​Partnerships, sponsorships, BD, or sales professionals working in sports, media, or entertainment

  • ​Industry leaders and decision-makers

  • ​Professionals thinking ahead about partnerships strategy, not just current execution

Space is limited. Register today to secure your spot.

See you there,

Arena Founders | Parul Khosla, Adriene Bueno & Olivia Schwartz

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