Hi there,
If you're going to be in LA for All-Star Weekend, we've got two experiences you should know about on Thursday and Friday!
Beyond the Game: The Business of Ownership
📆 Thursday, Feb 12th | 6-8 PM | Los Angeles
ProEdge Branding & Wefranch are hosting a pitch event where professional athletes, emerging brands, and franchise leaders come together to pitch and finalize real business collaborations live on stage.
Arena will be in the pitch competition - come watch us pitch and connect with decision-makers from sports, business, tech, and venture capital.
VIP Arena Match Hour at HBCU House
📆 Friday, Feb 13th | 2-7:30 PM | Inglewood
HBCU House is the cultural and educational hub surrounding the NBA HBCU Classic - bringing together HBCU alumni, student-athletes, creators, brand reps, and LA-based sports, media & entertainment professionals for an afternoon of culture, connection, and opportunity.
We're hosting a dedicated VIP Arena Match Hour from 2-3 PM - a 60-minute curated matchmaking experience that cuts through the chaos of the weekend. Instead of traditional networking, you'll have intentional 1:1 conversations with professionals aligned with your goals, experience, and interests.
Important: To join the Arena Match Hour, you must register for the VIP ticket option.
Space is limited. Secure your spot before registration closes.
See you in LA,
Arena Founders | Parul Khosla, Adriene Bueno & Olivia Schwartz
