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📰 In The Arena Weekly
The go-to newsletter for sports, media & entertainment professionals. Each week, we curate the top events, insights & people to know to help you stay connected to new opportunities.
⚡️Headlines & Hot Takes
OpenAI moves into media with acquisition of streaming series ‘TBPN’
NFL delivers long-awaited flexibility for team digital rights
WME selling 160over90 sports marketing agency to Publicis
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
🗓️ Upcoming Arena Events
Arena Office Hours brings perspectives from industry executives into a smaller, curated setting - led by Arena Members - so you can hear how leaders are thinking and ask the questions you don’t get to ask elsewhere.
Check out our upcoming sessions below and view the full schedule here.
🗓️ April 9 | Office Hours w/ Andrew Ball (Former Assistant GM of Houston Astros) | Register Here
A live conversation on strategy, risk, and decision-making across sports and business.
🗓️ April 17 | Office Hours w/ Joidon Jennings (Director, Digital Media at CSI Sports) | Register Here
A live conversation on digital strategy, storytelling, and audience across sports, entertainment, and culture.
🗓️ Across the Industry
ATX Marketing Innovators Power Breakfast | Hosted by Wishbone Advisory
🗓️ April 7 | 📍Austin, TX | Register here
A meetup for growth-minded leaders across marketing, eCommerce, and leaders driving digital growth.
App Growth Breakfast | Hosted by Campaignswell Events
🗓️ April 9 | 📍New York, NY | Register here
Bringing together a curated group of founders, growth and marketing leads, and everyone in between who's building and scaling mobile apps.
South Asians in Sports Field Day NJ/NYC | Hosted by South Asians in Sports
🗓️ April 26 | 📍Jersey City, NJ | Register here
A casual Sunday hangout for South Asian sports business professionals and athletes in the NJ/NYC area.
Team Sports Conference | Hosted by SFIA, NFHS, and NCAA
🗓️ April 27-28 | 📍Indianapolis, IN | Register here
Explore the future of team sports through conversations on AI, the growth of women’s sports, and global moments driving participation—while connecting with peers, governing bodies, and decision-makers all in one place.
Invest in Sports | Hosted by Sportico
🗓️ May 6 | 📍San Francisco, CA | Register here
Where sports, technology, media, and finance leaders come together to shape the Bay Area’s dynamic sports business ecosystem.
💼 New Jobs This Week
🎵 Sony Music Entertainment | Associate Director, Digital Business, Regional Mexican, US Latin | Los Angeles, CA | $99K/yr
🌟 Intelligent Enterprise Leaders Alliance | Senior Marketing Manager | New York, NY | $80K/yr - $100K/yr
🧸 POP MART | Regional Visual Merchandising Supervisor | Los Angeles, CA | $100K/yr - $130K/yr
🍔 Grubhub | Associate Director, Field Productivity | Chicago, IL | $156.5K/yr - $165K/yr
💰 PrizePicks | Senior Application Security Engineer | Atlanta, GA or Remote | $130K/yr - $180K/yr + Bonus, Profit sharing
📲 Samsung Ads | Account Executive, Pharma | New York City, NY | $150K/yr - $200K/yr
🌟 Office Hours Recap
We hosted our first Arena Office Hours session last week!
Joe Sargent shared his path through marketing, partnerships & fan engagement at some of the biggest teams and brands in the game. Now he’s consulting and is working on a new project with a partner he met on Arena! 🚀
This is the power of curated, intentional networking. We’re building the room where sports, media & entertainment executives actually meet and finalize deals, partnerships, and business growth opportunities.
Our next Office Hours session is this Thursday with Andrew Ball, former Assistant GM of the Houston Astros.
See you there!
👀 Applications are Open!
We’re currently accepting applications for our Spring Cohort. New members are accepted only a few times a year so apply now to join the leading private network of sports, media & entertainment leaders.
Members must meet the following criteria to join:
Hold a manager-to-senior level executive role OR are a professional athlete actively building a business and brand within the industry
Currently work – or have worked within the past 12 months – in a full-time, in-house role at an established league, team, studio, network, publisher, venue, streaming platform, record label, or brand. Agency professionals must be employed at established firms with 50+ employees
Be based in the United States or Canada
View our full eligibility criteria here. Applications will be reviewed within 72 hours. All new members join free for 30 days.
Applications close on April 30th - Apply Now
That’s it for this week In The Arena of sports, media & entertainment.
-Arena’s founders | Parul Khosla, Adriene Bueno & Olivia Schwartz.
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