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📰 In The Arena Weekly
The go-to newsletter for sports, media & entertainment professionals. Each week, we curate the top events, insights & people to know to help you stay connected to new opportunities.
⚡️Headlines & Hot Takes
New Bank of America research shows that younger workers experience greater wage growth after switching jobs than those who remain in their positions.
Silicon Valley startups are pouring money into promotional videos as AI-focused firms struggle to stand out.
Business Insider predicts that U.S. businesses alone could hemorrhage $4.5 billion in lost productivity during the FIFA World Cup.
🗓️ Events to Know
Indie Week | Hosted by Foundation for Independent Music
🗓️ June 8-11 | 📍New York, NY | Register here
The largest independent music conference in the world, bringing together labels, distributors, digital service providers, and agencies. Topics include AI, touring, marketing, sync licensing, and DSP workshops.
SBJ Brand Innovation Summit | Hosted by Sports Business Journal
🗓️ June 9-10 | 📍Chicago, IL | Register here
Two high-impact days where sports-marketing visionaries and brand leaders converge to explore activation, measurement, storytelling, and next-gen sponsorship strategies.
ALSD PX Global Conference & Trade Show | Hosted by Premium Experience Association
🗓️ June 21-23 | 📍Denver, CO | Register here
Now in its seventh year, this conference brings together top executives from the world's leading sports and entertainment venues, clubs, and brands, with sessions focused on innovation, fan experience, and premium hospitality.
National Sports Safety & Security Conference | Hosted by National Center for Spectator Sports Safety and Security
🗓️ June 23-24 | 📍Palm Desert, CA | Register here
Focused on sports events and security — a niche but critical gathering for venue operators, law enforcement liaisons, and event production professionals across the industry.
WNBA All-Star Event - Future of Sports: Investing in Athletes | Hosted by Front Office Sports
🗓️ July 24 | 📍Chicago, IL | Register here
Future of Sports: Investing in Athletes, presented by State Street Investment Management SPY, is an intimate gathering of league executives, athletes, and financial leaders exploring the trends, strategies, and investment decisions shaping the business of sports today.
💼 New Jobs This Week
👟 Nike | Sr. Director, Sports Marketing, Running/Track & Field | Beaverton, OR | $125-135K/yr
🏟️ Brooklyn Sports & Entertainment (BSE) | Vice President, Hospitality | Brooklyn, NY | $170-225K/yr
🤝 WME Group | Sr. Director, Media | Philadelphia, PA
🎬 Paramount | Sr. Director of Collaborations | Los Angeles, CA | $140-210K/yr
🥤 The Coca-Cola Company | Director, Commercial Strategy & Operations | Toronto, ON | $150-178K/yr
🏟️ Inside The Arena
You asked, we listened. One of the things we take seriously is that Arena is built by this community, not just for it. And lately, you've been telling us how you want to experience it.
So we got to work.
Our team is deep in a full UI/UX overhaul across the platform. Every screen, every touchpoint, every interaction is being rethought with one question guiding us: does this feel like it belongs in the room with you? Because frankly, it should.
This isn't a cosmetic refresh. It's a rebuild rooted in real feedback from real members. The people shaping sports, media, and entertainment deserve a platform that matches the standard they hold themselves to.
We'll be sharing more as it comes to life. Stay close.
Headline: Your marketing stack reports to one place now.
Your media buyer opens Slack at 8am. There's already a cross-platform brief in #growth: Google Ads spend vs. ROAS, Meta CPA by campaign, Stripe revenue by channel. Viktor posted it at 6am. Nobody asked for it.
Same colleague caught a spend spike overnight on your brand campaign. Flagged it before anyone logged in. The problem was handled before the first standup.
Your strategist reviews trends. Your account manager checks attribution. Same Slack channel. Same colleague. Before anyone's first coffee.
Google Ads, Meta, Stripe. One message. No Looker. No Data Studio. No dashboard tab left open since Tuesday.
11,000+ teams use Viktor daily. SOC 2 certified. Your data never trains models.
That’s it for this week In The Arena of sports, media & entertainment.
-Arena’s founders | Parul Khosla, Adriene Bueno & Olivia Schwartz.
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