📰 In The Arena Weekly
The go-to newsletter for sports, media & entertainment professionals. Each week, we curate the top events, insights & people to know to help you stay connected to new opportunities.
⚡️Headlines & Hot Takes
Fanatics Studios is scaling without fanfare by anchoring its strategy around content distribution that connects storytelling directly to commerce.
Sponsorship in esports and motorsports is evolving as embedded brand integration replaces overt advertising without disrupting the fan experience.
Sports influencer marketing is maturing as authenticity becomes a stronger driver of performance than name recognition.
🗓️ Upcoming Events
With Arena
Beyond the Game: The Business of Ownership @AllStar Weekend | Hosted by ProEdge Branding & Wefranch
🗓️ Feb 12 | 📍 Los Angeles, CA | Register Here
Arena will be participating in a pitch competition where professional athletes, emerging brands, and franchise leaders will come together to pitch, negotiate, network & collab.
HBCU House: NBA All-Star HBCU Classic | Hosted by HBCU House
🗓️ Feb 13 | Inglewood, CA | Register Here
During NBA All-Star Weekend at HBCU House, Arena’s VIP Match Hour launches the experience with a 60-minute curated 1:1 matchmaking session. Intentional, goal-aligned conversations for leaders across sports, media, and entertainment. Limited spots available.
💼 New Jobs This Week
🎤 Legends Global | Sr. Event Manager - Concerts, Private and Corporate Events | Oakland, CA | $96K/yr - $106K/yr
🎞️ Backstage | Senior Product Manager | New York, NY United | $145K/yr - $180K/yr
🎵 Sony Music Entertainment | Director, Content Protection - Global Digital Business | New York, NY | $180K/yr - $200K/yr
⚾️ Major League Baseball (MLB) | Director, Software Engineer, Fan Identity Platform | New York, NY | $180K/yr - $235K/yr
🎥 Academy of Motion Picture Arts and Sciences | Senior Vice President, Academy Studios | Los Angeles, CA | $225K/yr - $250K/yr
👀 Behind the Scenes
It's a BIG few weeks for Arena. 🚀
Curated intros are LIVE. If you're part of the Arena PowerMatch platform, your weekly intros started dropping on Mondays, so head into Arena and start reviewing your intros for the week. These connections were curated just for you, so don't sleep on them!
🏈 This week: Super Bowl in the Bay Area. Tonight, we're hosting Arena's Big Game Week Kickoff alongside Living Sport, and we can't wait to see our community members who are joining us IRL. If you're attending - see you soon.
🏀 Next stop: NBA All-Star in Los Angeles. We're keeping the momentum going and heading straight to All-Star weekend. If you're going to be there, let's connect!
Where you can find us:
Super Bowl, Feb 3-6: Adriene Bueno
NBA All-Star, Feb. 11-15: Parul Khosla + Adriene Bueno
Hit us up if you'll be around - we'd love to say hi. :)
That’s it for this week In The Arena of sports, media & entertainment.
-Arena’s founders | Parul Khosla, Adriene Bueno & Olivia Schwartz.
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