You’re invited to Arena Office Hours: What Actually Drives Fan Growth Today (And What Doesn’t).
Friday, April 3
1pm - 1:45pm ET
Live on Zoom
In conversation with Arena Member:
Joe Sargent, former Director of Integrated Marketing & Fan Experience at Atlanta Dream (WNBA). Experience across Kansas City Chiefs (NFL) and MillerCoors, working at the intersection of brand, partnerships, and fan strategy.
Fan behavior is shifting, channels are fragmented, and traditional growth playbooks aren’t delivering the same results. Teams and brands are being forced to rethink how they approach audience, engagement, and long-term value.
This session is designed to step back and look at how executives are actually thinking about growth today.
What we’ll cover:
How teams & brands are approaching fan growth right now
Executing campaigns that actually move the needle
Driving revenue and building fan-first strategies
Q&A with an executive who’s worked across professional teams and brands
This session is most relevant for:
Marketing, brand, and fan engagement leaders and decision-makers
Executives responsible for audience growth and strategy
Professionals thinking beyond campaigns and into long-term fan value
Why Arena hosts these conversations
Most conversations about what’s actually working happen behind closed doors.
Arena Office Hours brings those perspectives into a smaller, curated setting - led by Arena Members - so you can hear how leaders are thinking and ask the questions you don’t get to ask elsewhere.
(Limited capacity)
ABOUT ARENA
Arena is a curated member network for leaders across sports, media, and entertainment. Through weekly curated introductions and intimate industry gatherings, Arena helps members build the relationships that lead to new partnerships, investments, and career opportunities. Led by industry insiders from the NFL, Disney, NBA, and LinkedIn, Arena is the network where the industry meets. Apply to join at arenatalent.com.
-Arena’s founders | Parul Khosla, Adriene Bueno & Olivia Schwartz.
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